I’m always interested in how my images will be perceived in the long term.
It’s been almost 2 decades since this shoot of Max Clifford.
Shot on colour transparency,
it was one of my first jobs for the Observer magazine, a piece on PRs.
As well as a conventional portrait,
I wanted a paparazzi inspired image to reflect his interaction with the media.
After his conviction, the Guardian licensed the image to make a dramatic cover.
I subsequently photographed him a few more times.
12 years ago for The Radio Times, with his daughter Louise in the garden of their Surrey home.
and 9 years ago for Men’s Health in his office where some of the offenses took place.
A portrait should retain some fundamental truth, even after our perception of the subject changes.